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Sevinpold Postcards and Character Cutouts

Overview

A series of four postcards depicting four major components of the Sevinpold board game as well as life-sized character cut outs. Postcards were distributed at trade shows and in local game shops. Character cut outs were used in trade show booths and placed in local game shops.

Flash Required

Problem » Strategy

After creating the box art, game trailer and quickstart guide for a new board game, the game's publisher was looking for printed elements for trade shows and when partnering with local game shops.

I proposed a series of postcards highlighting different elements of the game and having a series of life-sized character cutouts created.

Process

I repositioned 3D models I had already created and brought the rendered art into Photoshop for the post cards. Once I started on the character cutouts, I realized the models I had created for low-res purposes wasn't going to cut it. They were to be huge (4' x 6' @ 300 dpi) renders of the two major characters in the Sevinpold game, so I rebuilt the textures and cleaned up the renders in Photoshop. I worked with a local printed to have them printed onto plastic and provided guidelines for how they should be cut.

Results

The postcards were distributed at trade shows and in local game shops. Owners of shops seemed pleased with the quality. The character cutouts were pretty awesome. They looked fantastic, were fairly durable and the sets of them were used over and over again at trade shows and local game shops. Partnering with local shops was effective, so I was later brought on to create a series of television spots promoting the game and specific local stores.