“The student of media soon comes to expect [that] the new media of any period…be classed as pseudo by those who acquired the patterns of earlier media, whatever they may happen to be.”
Marshall McLuhan

' title="email Artie">Artie teaches at Miami University in the innovative Armstrong Institute for Interactive Media Studies.

Before that, he lead a rogue group intent on creating the world’s greatest platform for delivering textbook content, multimedia and assessment online within a vast publishing empire.

Artie finds writing about himself in the third person awkward.